Ariana Grande is undeniably one of the most renowned and influential artists of our time, captivating the hearts of millions with her incredible talent and captivating music.
With a massive fan following that spans the globe, it’s only natural for fans to have questions about the extent of her fanbase.
One burning question that many fans and music enthusiasts are eager to find an answer to is: How many fans does Ariana Grande have in the year 2024?
In this research, I embark on a journey to delve deep into the world of Ariana Grande’s fanbase.
It is essential to clarify that, while conducting this research there is no readily available research or official data that can definitively answer this question.
So, I will be presenting all the fresh and unique data within, so let’s proceed.
1/ How many Fans does Ariana Grande have in the world? (Social Presence)
The first method to determine the worldwide fan base is by aggregating all the social media followers and accounting for potential duplicates, as many fans tend to follow artists on multiple social media platforms.
So, let’s begin this process –
| Social Platform | Followers |
|---|---|
| 380 Million | |
| 42 Million | |
| Tiktok | 33.6 Million |
| Youtube | 53.2 Million |
| 0 (Deleted) | |
| Snap chat | 12.7 Million |
| Total Followers | 521.5 Million |
Note : Because Ariana Grande has deleted her Twitter account, I have not included her Twitter followers in the table.
So, while adding all social media followers, we reached a total of 521.5 million followers as of December 29, 2023, just a few days before the start of the new year in 2024.
However, it’s important to note that this figure doesn’t represent the actual number of unique followers.
Fans often follow artists on multiple social media platforms simultaneously, leading to an estimated overlap of around 20% to 30%.
Based on this estimated overlap:
- With a 20% overlap: Approximately 417.2 million unique followers.
- With a 30% overlap: Approximately 365.05 million unique followers.
So we can estimate the actual followers of Ariana Grande are between 365.05 million to 417.2 million in the world.
2/ How many active followers does Ariana Grande have?
To estimate Ariana Grande’s active followers, I analyzed her Spotify and social media engagement.
Spotify shows she has 99,463,605 (99.46 million) monthly active listeners. (SOURCE)
On Instagram, her posts average over 3 million likes.
However, on Facebook, her engagement is lower, with 50K-100K likes and 4k to 5k comments per post.
Based on this data, it’s evident that Ariana Grande has a strong and substantial fan following who are keen on listening to her music, appreciating her sound, and engaging with her work
3/ Male vs. Female Fanbase
Starngage, a platform that assists brands in assessing their influencer marketing tactics and partnering with influencers for content generation, reports that –
Ariana Grande’s Instagram follower demographic consists of 53.5% female and 46.5% male followers. The average engagement rate on her posts is approximately 0.92%. On average, each post receives about 3,507,659 likes and 1,041 comments.
Starngage
4/ Audience Interests
As mentioned above, the majority of Ariana Grande’s followers are female, which aligns with the observation that the beauty and fashion-interested demographic tops the list of fan interests.
This is followed by interests in art & design, music, business & careers, how-to & style, and entertainment, among others.
The data provided below is sourced from the platform starngage.com.
5/ What age demographics listen to Ariana?
Ariana Grande’s fanbase primarily comprises millennials and Generation Z, making up a significant portion of her audience. (SOURCE)
Her appeal, however, extends across various age groups, including Generation X and Baby Boomers. This cross-generational appeal is rare among contemporary artists and is attributed to her vocal range, versatility, and the timeless quality of her music.
In terms of gender distribution, while Grande was initially perceived to attract mainly a female audience, she has increasingly drawn a substantial male fanbase over time.
6/ Which countries and regions are the biggest listeners of Ariana Grande’s music?
Ariana Grande’s music is most popular in the United States, her home country, and in major European countries like the United Kingdom, Germany, and France.
In the Asia-Pacific region, countries such as Japan, South Korea, and Australia also show high engagement with her music.
Latin American countries, including Brazil and Mexico, are significant markets for her, and Canada, with its close cultural ties to the U.S., is another major listener base.
Top 10 Countries with the Highest Listenership of Ariana Grande’s Music
- United States
- United Kingdom
- Germany
- France
- Japan
- South Korea
- Australia
- Brazil
- Mexico
- Canada
