How many fans does Taylor swift have in 2023? (Based on Research) USA + Worldwide

By Dipak Chauhan

Published on:

Spread the love

Today’s article is all about Taylor Swift’s stardom, which is often called Swifties. If you’re a Swiftie, you’re in for a treat because this article is just for you!

I’m going to talk about something really interesting: The number of fans Taylor Swift has in the year 2023.

And guess what? I’m not just making things up – I’m using real facts, data, and research. So, let’s begin our journey into the world of Taylor Swift’s fanbase in 2023!

How and Who Behind the Research

First, I want to let you know that conducting research is a big task. It takes a lot of money, time, effort, and careful planning. It’s not something that can be done easily by a small team of bloggers like us.

However, during our research, we discovered that a well-known and respected company called Morning Consult has already conducted research on the topic we’re interested in.

This is good news because it means we can rely on their findings.

There are two reasons why I’m using the data from Morning Consult.

  • First, big and reputable websites like Forbes and have mentioned this research in their own articles.
  • Second, Morning Consult is a trusted polling firm with a history of being accurate in their predictions. For example, in the 2016 presidential election, they correctly predicted the national popular vote for Hillary Clinton.

In other words, we can have confidence in the information from Morning Consult. Now, let’s dive into the details and find out exactly how many fans Taylor Swift has in the year 2023 in the USA & worldwide based on their research.

How many fans does Taylor swift have?

In 2023, a recent Morning Consult survey found that a significant portion of U.S. adults are fans of Taylor Swift.

The survey revealed that 53% of American adults consider themselves fans of Taylor Swift, out of which 16% are categorized as “avid” fans also known as swifties.

How many fans does Taylor swift have in 2023

As of August 12, 2023, the current population of the USA is 339,996,563, which can be rounded to 339.996 million.

So let’s calculate the Data.

U.S Population339.996 million
Percentage of U.S. adults who are Taylor Swift fans53%
Total Taylor Swift fans in U.S. (53% of 339.996 million)180.098 million
Percentage of Taylor Swift fans who are “avid” fans (Swifties)16%
Total “avid” Taylor Swift fans in U.S. (16% of 339.996 million)54.4 million

In conclusion, based on the survey results and the current population data, it is estimated that there are more than 180 million Taylor Swift fans in the USA alone, with around 54 million of them being ‘avid’ fans also known as Swifties.

These are just U.S. data; now, let’s explore the worldwide fan base.

How many Followers does Taylor swift have?

To estimate Taylor Swift’s worldwide fan base, we’ll add up the number of followers she has on various social media platforms as of August 12, 2023.

Social Media PlatformNumber of Followers
Facebook79 million
Instagram270 million
Twitter94 million
YouTube53.5 million
TikTok20.6 million
Snapchat896 thousand
TumblrData not Available (Followers hidden)
Total Worldwide fans518.996 million

Note: The data provided above does not include Tumblr followers, as follower counts on Tumblr are not accessible to the general public.

As of August 12, 2023, Taylor Swift has more than 518.996 million followers on all of her social media platforms.

Please keep in mind that these are not the final data because fans often follow the artist on multiple social media platforms.

For example, if one fan follows her on Instagram, that fan may also follow her on Facebook and Twitter. Therefore, we should subtract approximately 100 million from the above numbers to estimate the actual total followers.

How many Swifties are there in the world?

Let’s use the survey data to figure out how many Swifties there might be among all the fans.

According to research, about 16% of people in the USA are considered avid fans of Taylor Swift. If we want to estimate the number of worldwide avid fans or “Swifties,” we can round that up to 20%.

Taylor Swift has a total (gross) fan base of 518.996 million people. If we take 20% of that total, it’s approximately 103.7992 million. So, we can assume that there are around 103.7992 million Swifties around the world.

To calculate this, we multiply Taylor Swift’s total fan base (518.996 million) by the percentage of Swifties (20% or 0.20):

518.996 million * 0.20 = 103.7992 million total Swifties

Taylor’s total fan base518.996 million
Avid Fan % (Approx 20%)20%
103.7992 million

So, we can estimate that there are about 103.7992 million people who are genuine Swifties and really passionate fans of Taylor Swift.

Taylor Swift fan demographic

Let’s Look at the demographic data of Taylor Swift fans from a Morning Consult survey.

Note: For mobile devices, use a horizontal swipe gesture to view the entire table by moving left and right.

Demographic AttributePercentage (%)Percentage (%)Percentage (%)Percentage (%)
GenderWomen 52%Men 48%
Age GroupsGen Z Adults 11%Millennials 45%Gen Xers 21%Baby Boomers 23%
Race/EthnicityWhite 74%Black 13%Asian 9%others 4%
Political AffiliationDemocrats 55%Independent 23%Republican 23%
ResidenceSuburban 53%Urban 26%Rural 21%
Household IncomeUnder $50k: 49%$50k-$100K: 25%$100K+: 25%

FAQ – Quick answers

How many Swifties are there in the world?

There are approximately 103.7992 million Swifties around the world. Swifties are passionate fans of Taylor Swift who deeply enjoy her music and closely follow her career. This estimate is derived from assuming that around 20% of Taylor Swift’s total fan base of 518.996 million consists of Swifties.

What country has the most Taylor Swift fans?

The country with the most Taylor Swift fans is the USA, accounting for the highest fan base at 21.6% out of 100%, followed by the Philippines at 10.6%, India at 9%, Indonesia at 6.4%, Brazil at 5.3%, and list goes on.

Is Taylor Swift popular internationally?

Absolutely, Taylor Swift is an internationally renowned artist with global fame and a fan base of more than 500 million fans.

Also, check :

Dipak Chauhan, a seasoned expert in the concert industry with years of experience, is the Founder & Presale Code Expert at Surat Blogger. He offers free concert presale codes, keeps fans informed about upcoming concerts, and conducts data-driven case studies. Connect with Dipak on social media for hassle-free access to your favorite shows.

3 thoughts on “How many fans does Taylor swift have in 2023? (Based on Research) USA + Worldwide”

  1. Your stats or data would be way off. You are adding up all followers on every social media account she has like every single one of them is a different person.

    When in fact a lot of the followers on different social media platforms would be the same follower or followers just following her on different apps or platforms.

    You might have a few different ones but most of them would be the same from platform to platform. So your data is way off. She would have far less than your estimated amount.

  2. hey taylor, i love your music. i know that you get lost of comments but i wanted you to know that your music brightens up my day and it brings me and my family joy. you are so inspiring! thankyou!

  3. Hey Taylor, heard you are going to leave the USA if the person you want to be president is not elected?

    Don’t you think that is a spit in your face attitude towards the country that gave you all this fame and fortune? It is also about as undemocratic as you can be, trying to use your fame to move an election to the person you want.

    Why not use issues and stances to show voters the reason for your stance? To be so trivial and petty is really un-American and maybe you don’t deserve all that we have given you!

    You should probably retract that and tell your publicist to just keep you out of politics or at least take stances on issues before being so petty, like the southern Border illegal immigration issue, the wars and what America’s role in the world should be?


Leave a Comment